Art Lebedev Studio. Some product notes: They plan to use OLED technology in the keys, there will be an open-source SDK which will allow anybody to reprogram the keys. The site has many more photos, some of which show the keyboard in a game-mode. Say goodbye to the keyboard overlays of the past. The glowing keys should also be a hit in darkened rooms everywhere, making this one of tomorrow's must-have items. Now if only they made one that used the Happy Hacking form factor.
I wonder how they will handle customer returns for dead pixels?